The pop-up will display a range of Grono's products, and will be serving guests drinks. Customers that purchase more than 50sqm on the day will receive a free bottle of the beverage.
As well as displaying its variety of products, Grono will also be hosting a bar serving Zubrowka Bison Grass vodka, and customers ordering over 50sqm on the day will receive a free bottle of the beverage.
Experts will also be on hand to give information on the brand's products and Grono will be holding talks on its School of Grass programme, which offers the chance for tradesmen to become approved Grono artificial grass installers, a programme that runs twice a month.
James Gilmartin, MD of Grono, said: "We are excited to be attending the Jewson Live exhibition again this year after such a fantastic response in 2015. The exhibition gives us the opportunity to get to know our customers, and gives our customers the chance to browse our entire product range in person."
The event is taking place at the NEC in Birmingham today and tomorrow (15-16 December).
On 12 December, Black Cow vodka hosted a chemistry themed event which gave guests the chance tolearn about the science behind the brand. Also in December, Smirnoff staged a house-party event to celebrate the power of music.
Comment below to let us know what you think.
For your daily hit of news from the brand experience community, weekly brand and inspiration updates or your monthly trend download, register and subscribe to Event and our bulletins.