Three flavours of the new Zeo range will be served up in 250ml cans at high footfall locations and key social events.
Following Zeo’s rebrand, the sampling will form part of an integrated launch campaign, which spans social, consumer PR, digital and out-of-home media activity.
Ambient won the account following a multi-agency strategic pitch.
Ian Greengrass, marketing director of Zeo, said: "We were extremely impressed with the Ambient team and their whole approach to the pitch. They showed real flexibility, excitement and commitment to the project."
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