Zeo appoints Ambient to deliver London campaign

Experiential and promotional staffing agency Ambient Media Worldwide has been appointed by soft drinks brand Zeo to run a London-centric sampling campaign throughout the summer.

Zeo appoints Ambient to deliver London campaign
Zeo appoints Ambient to deliver London campaign

Three flavours of the new Zeo range will be served up in 250ml cans at high footfall locations and key social events.

Following Zeo’s rebrand, the sampling will form part of an integrated launch campaign, which spans social, consumer PR, digital and out-of-home media activity.

Ambient won the account following a multi-agency strategic pitch.

Ian Greengrass, marketing director of Zeo, said: "We were extremely impressed with the Ambient team and their whole approach to the pitch. They showed real flexibility, excitement and commitment to the project."

Last summer Zeo ran an experiential and sampling campaign at Wembley to support its sponsorship of England Netball.

More: Top brand experience agencies: Ambient

Recent account wins include Itch winning the Mazda account and Inkling securing Wrangler as a new client.

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