Zeek to host 'gift cards for cash' pop-up

Zeek, a website and app that lets consumers buy and sell unwanted gift cards, is launching a pop-up giving people the chance to swop unwanted Christmas gift cards for the equivalent amount in pounds.

Zeek: pop-up will help consumers swop unwanted gift vouchers for cash
Zeek: pop-up will help consumers swop unwanted gift vouchers for cash

Opening for one day on 10 January at Westfield Stratford shopping centre, the 'Cash or Kind' pop-up will give visitors the chance to exchange unwanted vouchers for cash to buy something they really want.

The pop-up also aims to encourage people to 'give' - instead of exchanging vouchers for cash, visitors can opt to donate their gift cards or vouchers to charity. Zeek has also pledged to match any charity donations. 

The pop-up will be open from 9am-4pm and has been launched on the back of research from Zeek that reveals the average Brit receives £44 worth of unwanted gifts over Christmas, with around £2.8bn potentially wasted nationwide.

Last year, Westfield Stratford hosted activations from Norwegian Air, Oculus Rift  and KitKat.

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