YSL partners with Google Glass for experiential makeovers

Make-up brand Yves Saint Laurent (YSL) Beauté has partnered with Google Glass to create a hi-tech makeup experience for Selfridges London.

Make-up artists record tutorials through the hi-tech specs
Make-up artists record tutorials through the hi-tech specs

Launching this Monday (8 December) at the Oxford Street department store, the partnership aims to offer YSL Beauté customers a bespoke experience that they can take away digitally. 

Each customer’s personalised beauty experience will be recorded by Google Glass, which is worn by the brand’s make-up artists. Customers will receive preliminary advice, along with an extensive step-by-step tutorial, which will be emailed to them later in the day as an email file.

The email will also include ‘before and after’ photos and a list of suggested beauty products used in the tutorial, with direct links to buy.

The concept is set to roll out nationally over the next year, having experienced success in the USA since September. A spokesperson from the L’Oréal-owned brand said: "At the forefront of consumer empowerment, YSL Beauté is committed to encouraging consumers to elevate their skills. This multi-touch point approach is an exemplary initiative where both technology and customer service is brought together."

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