YSL to bring immersive Black Opium pop-up to London

YSL is celebrating its Black Opium fragrance via an immersive pop-up experience within both Victoria Station and Westfield London.

Passers-by will receive free Black Opium samples and make-up touch-ups (uk.westfield.com)
Passers-by will receive free Black Opium samples and make-up touch-ups (uk.westfield.com)

Commuters and shoppers alike will be able to stop-off at the space to receive a free sample of Black Opium, meanwhile members of the YSL beauty team will offer complimentary make-up touch-ups using products from the label's range.

The brand has also devised the Rock Your Selfie competition, where those who capture an image of their new look will be in with a chance to win a 30ml bottle of Black Opium.

The pop-up will visit Victoria Station for two days from Thursday (17 December), meanwhile Christmas shoppers will be able to stop off at the branded pop-up space on Westfield London's ground floor over the weekend (19-20 December), from 10am through to 10pm. 

Last December saw YSL team up with Google Glass to deliver a hi-tech make-up experience within Selfridges' London store. 

High fashion label Burberry has this year partnered with Google to deliver a personalised ad experience for consumers.

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