Held in Cologne, the new experience featured hours of live gaming content from Germany's top gamers.
More than 20 hours of the show was live-streamed throughout the four days. A 'gaming A-list' was selected to take to the stage and featured the likes of Gronk, PietSmiet, Unge and GommeHD, who reach more than 25 million subscribers combined on the video service.
Each morning, thousands of fans lined up to meet their gaming heroes before a six-hour show commenced on stage. Popular titles featured included Minecraft, Fifa and Angry Birds 2, alongside jelly fights, press-up challenges and real time Q&A sessions among the live and online audiences.
The activation was delivered by agency Amplify,
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