YouTube debuts live gaming experience at Gamescom

YouTube hosted a stage at German gaming event Gamescom last weekend (6-9 August).

Gamescom was held in Cologne, Germany
Gamescom was held in Cologne, Germany

Held in Cologne, the new experience featured hours of live gaming content from Germany's top gamers.

More than 20 hours of the show was live-streamed throughout the four days. A 'gaming A-list' was selected to take to the stage and featured the likes of Gronk, PietSmiet, Unge and GommeHD, who reach more than 25 million subscribers combined on the video service.

Each morning, thousands of fans lined up to meet their gaming heroes before a six-hour show commenced on stage. Popular titles featured included Minecraft, Fifa and Angry Birds 2, alongside jelly fights, press-up challenges and real time Q&A sessions among the live and online audiences.

The activation was delivered by agency Amplify,

More: Mixmag and Jägermeister link-up for YouTube show

YouTube's Summer in the City moves to Excel

In pictures: Brandfuel activates YouTube at Summer in the City

Comment below to let us know what you think.

For more in-depth and print-only features, showcases and interviews with world-leading brands, don't miss the next issue of Event magazine by subscribing here.

Follow @dollydeighton

Have your say

Only registered users may comment. Sign in now or register for free.

Follow us

Latest Event Jobs