Youth firms in joint push for Ibiza business

Youth marketing agencies Kazoo Communications and The Shop (Ibiza) have launched a joint venture to help brands develop marketing strategies on the Balearic island.

Youth marketing agencies Kazoo Communications and The Shop (Ibiza) have launched a joint venture to help brands develop marketing strategies on the Balearic island. Kazoo chief executive and co-founder Sue Crowley said: “Ibiza is an important youth destination and there is a need to improve brand activity there.” The Café Mambo bar, one of the island’s most popular destinations, has appointed the new consultancy to look at potential business ventures for the brand in the leisure market. “Together we can pro-vide a comprehensive service and offer something fresh,” added Crowley.

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