Yelp to shine the spotlight on Brixton with week-long event series

Online urban guide Yelp is taking over Brixton this week (18-23 April) for six days of events celebrating local businesses in the area.

Zoe Adjonyoh's café is one of 30 local businesses taking part
Zoe Adjonyoh's café is one of 30 local businesses taking part

Over 30 cafés, restaurants and shops will be involved in the event, which the brand has named Secret Brixton.

At the foodie hub, the birthplace of restaurants Franco Manca and Honest Burgers, visitors will be able to enjoy special offers and secret menu items.

Yelp is also putting on three free events. The first – Boys vs. Girls – takes place tonight (18 April) at two different salons. The Barber de Seville will see men enjoy free treatments, meanwhile Myla & Davis will be providing women with free cocktails and nibbles.

The night will end at Three Little Birds, which will serve a selection of sliders and rum punch.

On Wednesday (20 April) Yelp is running a night of entertainment featuring a magician, steel drummers and a caricaturist at food hub Pop Brixton. Here, vendors such as Zoe's Ghana Kitchen and Donut Round will offer guests free samples.

The Brixton Street Party will take place on Friday (22 April), where dishes will be available from the newly-built Brixton Food Court. 

The event's after party will take place at the HQ of the Brixton Pound, the district's local currency.

Those wishing to attend any of the events are required to open a Yelp account and RSVP via the dedicated event page. They will then be sent details on how to find the Secret Brixton HQ and receive a map of the area. 

Alex Shebar, Yelp's London community manager, said: "Brixton is such an exciting hub for foodies and we are thrilled to be able to shine the spotlight on sensational local businesses.

"Community support is so important in helping establish these businesses and this week will provide an opportunity for people in Brixton to come down and sample the next big thing."

Yelp is among Event's hot brands to watch in 2016. Read up on its experiential strategy here.

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