Yeh-Whatever develops arm for marketing

Production agency Yeh-Whatever has launched a marketing solutions arm to broaden its event offer beyond its core business of making multimedia films.

Production agency Yeh-Whatever has launched a marketing solutions arm to broaden its event offer beyond its core business of making multimedia films. The new division is called Ore Communications and is headed by Chris Twyman, a former vice-president at business solutions outfit Staffware. “We will offer a wide range of creative solutions based on measured marketing strategies and systems,” he said. Last month Mehrnoosh Khadivi, the curator at new London restaurant Sketch, hired Yeh-Whatever to produce a film to run across 12 screens surrounding the Gallery, which is the venue’s event area, at a party to showcase its facilities. Yeh-Whatever creative director Tom Prendeville said: “Our key clients work in fashion and style and like our gut-feeling approach.”

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