The #SoHoHoHo sessions are taking place over two nights, on 8 and 15 December at the music store in Wardour Street, London. Yamaha experts and pro musicians will be on hand to give advice to guests while they enjoy performances.
Yamaha's top ten gift ideas including a range of new, cutting-edge musical instruments and music technology will also be on display.
The music line-up on 8 December will feature international singer/songwriter, K-Syran, ahead of her world tour in 2017, offering a mix of classical, pop, rock, jazz and techno influences. Kaptain Krunch and the Killer Heels will be also be performing on 8 December as well as the 15 December. Singer/songwriter Michael Armstrong and Shadows drummer Brian Bennett will also be appearing on the 15 December.
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