XM to stage second Asia event

XM-Associated Exhibition Organisers (XM) will hold a second UFI-XM Asia meeting next year.

XM-Associated Exhibition Organisers (XM) will hold a second UFI-XM Asia meeting next year. The organisation is looking at Hong Kong, Thailand and China as possible host countries. The first UFI-XM Asia event took place last month in Singapore. XM marketing executive Melissa Koeners said: “We expected the event to be a success, but the result was overwhelming.” Meanwhile, this year’s UFI-XM Summer Seminar is called “Dynamic business solutions for exhibition organisers: latest trends in marketing, sales and operations”. Speakers will include Dmg World Media chief executive Mike Cooke and Ray Bloom, chief executive of the Ray Bloom Consultancy. The event will take place at Geneva Palexpo from 2-3 July. See this month's Analysis

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