Wyke Farms produces farmhouse pop-up for summer sampling tour

Dairy brand Wyke Farms has created a farmhouse-inspired kitchen pop-up as part of its summer sampling campaign, which commences this week (29 June).

Wyke Farms embarks on pop-up summer sampling tour
Wyke Farms embarks on pop-up summer sampling tour

The pop-up will travel to a total of 20 events across the UK, and it will showcase Wyke Farms products including the Simply Gorgeous Vintage Cheddar, Just Delicious Extra Mature Cheddar and Somerset Old Smokey.

Wyke Farms representatives will be on hand to present consumers with product samples and offers, coupons as well as recipe cards, enabling them to create dishes using the brand's products at home. 

The kitchen will stop-off at events including the BBC Good Food Show, Royal Bath & West Show, Grand Designs Show and Masterchef Live.  

Jennifer Gray, marketing manager at Wyke Farms, said: "This blend of personal interaction combined with print, TV advertising and social media provides us with the opportunity to talk about our unique proposition using the most relevant channel for the message.

"We have a rich brand story to tell shoppers, covering family history, sustainability, farming and news about our award-winning cheddar and it’s often easier to convey these through a one-on-one interaction on the tasting stand than through other media where the interaction time is shorter."

The sampling forms part of the brand’s broader campaign, which includes print and online advertising. 

More: Event TV: Alpro hosts breakfast rave at Cereal Killer cafe

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