The experiential agency won the work following a competitive pitch between three agencies. It will showcase Ricoh’s portfolio of products within a 1,800sqm stand in the main hall of the Düsseldorf-based exhibition.
WRG promises a stand that puts emphasis on live demonstration and interactivity. The booth will take four weeks to build.
The agency has also been tasked with designing and delivering an integrated communications campaign to drive awareness and registrations for the event globally.
John Blyth, market development manager at Ricoh Europe, said: "We’re looking forward to working with WRG, who have shown a real creative flair and understanding for this project. They were chosen because of the quality of the insight and design they brought to the brief. Our whole aim is to show progressive, professional print businesses ways to unlock new markets, new applications and open new worlds."
David Sharrock, chief executive at WRG, added: "We’re delighted that Ricoh have chosen WRG for the production print industry’s highest profile event, for not only experiential design, but crucially, the supporting communications campaign. Our winning pitch is testament to the quality of insight and communications expertise our team brings to each and every brief."
Jack Morton was selected by Kodak to produce its experience at Drupa, which is taking place from 31 May until 10 June.Comment below to let us know what you think.
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