The appointment forms part of WRG's expansion of its creative presence is the US. Robison will oversee the creative output for WRG’s American client base including healthcare accounts. She will report to executive creative director Mark Gass and vice president of WRG in North America, Graeme Beavers.
Robison was previously executive creative director of MKTG in New York, where she worked across projects for clients such as Nike and NBA. Prior to that, she spent three years as creative director for Jack Morton Worldwide where she led creative work for clients including Nokia and Bank of America.
Russ Lidstone, CEO at WRG said: "The US is a key growth market for WRG and The Creative Engagement Group and Jen’s appointment shows our business and creative ambition. We have great momentum in the US and a terrific client base. Jen’s expertise and experience will help us deliver on our strategy in the US."
Robison added: "I’m really excited to join WRG at such a great time and the team are exceptional. There’s a genuine entrepreneurial spirit built on the strong legacy and heritage of the business in the UK. I’m looking forward to building on our work in the B2B market and broadening our creative offering for the consumer market."
Overall, Robison brings 20 years of experience to this new role. Her appointment follows the hiring of Sallie Coventry, who joined WRG as client engagement director in January. Last month, WRG hired Andy Walker and Wayne Briscoe to its creative team, as well as announcing five new hires to the agency's congress team.
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