Wrangler appoints Inkling for new brand direction

Inkling has been hired by denim brand Wrangler to present a new brand direction to its consumers through PR, social media and experiential activity.

The team at Inkling will be working on experiential work for Wrangler
The team at Inkling will be working on experiential work for Wrangler

The brand experience agency won the account following a four-way pitch and will work with Wrangler’s in-house team and other partner agencies. The work will cover the EMEA region.

Adam Kakembo, VP product and marketing at Wrangler Europe, says: "We’ve been on a huge journey at Wrangler over the past two years. With Inkling, we found a team that not only tuned into the journey we’ve been on like no one else, but that also offered clear strategic and creative guidance on how we take it to the next level. We’re excited to welcome Inkling into the Wrangler family and to take our new brand messages and products out to consumers."

David Proudlock, founding partner and creative director at Inkling, added: "The brief from Wrangler is exactly the sort of thing we thrive on at Inkling. Wrangler is still one of the big three denim brands, with an incredibly rich heritage, but that consumers haven’t heard from in some time.

"We’re looking forward to getting our teeth into this campaign and helping Wrangler to re-engage its consumers across all territories."

More: Meet the team: Inkling

Top brand experience agencies: Inkling

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