A World of Gin to create '5D viewing experience'

Filming has begun on GIN: The Movie, a feature length film discovering some of the most exciting and diverse gin brands on the UK market.

The 5D viewing experience will tour independent cinemas and venues
The 5D viewing experience will tour independent cinemas and venues

The movie will document a journey across the UK, starting with Brighton Gin in the south and travelling to Hayman’s Gin, Williams Gin, Mason’s Gin, Edinburgh Gin and Shetland Reel Gin with a stop off at Double Dutch Mixers to talk tonic.

Production company Boilerhouse Video Unit will shoot the film throughout August. Once complete, it will form the centrepiece of a '5D viewing experience' touring independent cinemas and venues across the country. Screenings will begin in late September and will run for 12 months.

Audiences will receive tasting flights to sample the gins as their story is told on the big screen, as well as a number of other surprises.

Nik Koster, of A World of Gin said: "Our aim with A World of Gin is to change the way consumers interact with brands and do something different. Our first event, the sell-out Ginder was proof there is a lot of demand for this. We’ve handpicked the brands we’re working with and we’re very excited to take viewers on this journey."

Garnish Communications, the agency behind A World of Gin, announced it has taken on two new directors yesterday (8 August).

Take a look at five brand activations that took place as part of World Gin Day in June.

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