Keene moves from his role as executive chairman to become group chairman, and Parry becomes group chief executive officer, having been UK managing director.
Keene will maintain responsibility for the overall group vision, specifically for its recent development in the Asian market. As chief executive, Parry will be responsible for implementing the group's strategy and delivering the bottom-line growth of the business.
Mark Saxby has become group sales and marketing director and will report to Parry along with group operations director Andy Tattersall, European director Andrew Winterburn and US CEO Gary Dickinson.
The moves come after World Event opened offices in Germany, Switzerland and Hong Kong in the past year.
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