Woodford Reserve pop-up to showcase bourbon and bars

Woodford Reserve, the small batch craft bourbon, is hosting 'The Woodford Alliance', a pop up experience bringing bars and bourbon together.

Woodford: masterclasses and themed evenings
Woodford: masterclasses and themed evenings

As part of London Cocktail Week 2016, The Woodford Alliance will take place in Shoreditch in early October, bringing six of the world’s best bars together over three epic nights. 

Each evening Woodford Reserve will partner with two leading bars, one from London and one international, combining the best-loved elements of each bar in one venue. On one evening, guests will be able to compare the pencil portraits and modern cocktails of New York’s Suffolk Arms with the wooden panelling and punch at London’s award winning Punch Room at The London Edition.

Each night the dressing, experience, staff and bar menu will change, with the drinks list including two of each bar’s most iconic Woodford Reserve drinks. Light bites, based on the bars’ menus, will also be served, whilst specially curated music playlists from the bars run through the evening. 

Consumers will also be treated to a partnership between London’s epochal hidden away speakeasy, Nightjar and Stockholm’s New Orleans-inspired Little Quarter. Wednesday will host TimeOut’s ‘Bar of the Year’ 2016, The Punch Room, with New York’s Lower East Side cocktail bar, inspired by the typical British pub, The Suffolk Arms. Finally, Thursday will pair the quirky and experimental Peg + Patriot, with the rich history of Amsterdam’s finest offering, The Tailor.    

Woodford Reserve will also run masterclasses at the event, demonstrating how to make their signature serve, The Old Fashioned. 

Bourbon brand Buffalo Trace hosted a pop-up film festival at this year's Edinburgh Fringe, while Jim Beam also staged an Edinburgh pop-up in partnership with London jazz bar Kansas Smitty's.

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