The space will span 1,076 square feet, and will sell a mix of clothing, accessories and homeware. Shoppers will be able to browse products from Sibling, Markus Lupfer, Stussy and Nicola Formichetti’s Nicopanda.
The store will sell produce from established designers, but will also showcase work from up-and-coming designers. During the six-months that it will remain open, the space will also be used as a hub for an events series, including talks and exhibitions as part of London Fashion Week Men’s, which will take place in January.
Appearing in the Crown Estate in London's St James district, the pop-up hopes to bring in a younger audience to the area, and will complement the arrival of other brands such as Dover Street Market and John Smedley.
Last month, men's publication Esquire staged a styling and grooming experience in collaboration with augmented reality agency Blippar. In October, The Economist launched a series of live student debates
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