Women's surf event heading into Cornwall

Agency The Shop Productions has teamed up with clothing brand Quicksilver to bring a women-only surf touring event to the UK.

The Quicksilver Roxy Surf Jam 2005 will be held in Newquay, Cornwall from 21-27 May, with The Shop managing the event.

The week-long championship, featuring 48 top surfers, has been to Canada, America and Australia.

Ray Robinson, The Shop's managing director, said: "Alternative sports are currently hot property among sponsors, with activities such as F1 racing having to face up to the possibility of losing brands which are looking to target a younger audience demographic."

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