Wilkinson Sword swaps beards for bouquets

Agency Mischief PR and men's grooming brand Wilkinson Sword will be unveiling a Valentine's pop-up in London's King Cross station tomorrow (14 February).

Men will be able to swap beards for bouquets tomorrow with Wilkinson Sword
Men will be able to swap beards for bouquets tomorrow with Wilkinson Sword

The ‘Beards for Bouquets’ makeshift barbers and florist will offer men the chance to shave their facial hair and exchange it for a bouquet of flowers to take home to their special someone.

Facial hair will act as currency for the amount of blooms participants can receive. This will include a small, seasonal bouquet in exchange for a few days of growth and stubble, as well as a dedicated beard growth of a full beard, which will be rewarded with a large bunch of gift-wrapped flowers.

All participanting men will also qualify for a personalised Hydro 5 razor, while those who can not make it down on the day will have the chance to win one online via Wilkinson Sword’s Facebook page.

Set building specialist Setwo will be producing the stand for the activity, and Kru Live is supplying promotional staff for the event.

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