Whynot! shows punters how to pull the perfect Foster's pint

Marketing and events company Whynot! is running a series of experiential events across the capital to promote Foster's lager new fount tap technology.

Learn how to pour that perfect pint
Learn how to pour that perfect pint

The Foster's team is heading to eight pubs across Luton and Watford tonight and tomorrow (3-4 November). The campaign aims to show customers the benefits of Foster’s new Pourtal technology and specially designed glass.

Events began last month, and allow consumers to pour their very own pint of Foster’s and receive a T-shirt for their efforts.

Whynot! has produced branded point of sale materials, including drip mats, bar runners, tent cards and posters, along with an instructional video for bar staff.

Foster’s brand manager Nic Casby said the events are "a fantastic vehicle to truly educate and engage our target audience".

Whynot! managing director Nick Whitehurst added: "We are delighted to be working with Foster’s on what we believe will be a successful campaign to reinforce their quality initiative."

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