Whisky supports Asian bash

Scotch whisky brand Johnnie Walker Black Label teamed up with publishing house Ethnic Media Group to sponsor last month's Asian Business Awards gala dinner.

The awards event was held at The London Hilton, Park Lane in association with the Asian newspaper Eastern Eye. The six gongs recognised the contribution and significant achievements of Asian entrepreneurs in Britain who have built multi-million pound businesses.

Johnnie Walker provided guests with the chance to sample new cocktails as well as meet whisky experts.

"Johnnie Walker Black Label Scotch whisky has a long-standing relationship with the Asian community and we are proud to build upon this through sponsorship, experiential opportunities and also relationship building," said a Johnnie Walker spokeswoman.

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