The advice clinic is being hosted today (23 September) beneath a large branded dome in King's Cross Yard, in London, to raise awareness among consumers on how to spot a scam. It will also provide a live meeting point and branded backdrop to directly engage consumers with the campaign.
Which? is encouraging consumers to pledge their support and sign a petition and there will experts on hand to offer free advice.
The Which? campaign focuses on the fact that victims conned into transferring money by bank transfer to a scammer currently have no legal right to get their money back from their bank, unlike with many other payment methods.
Which? research found that six in 10 people (60%) didn’t realise they had no consumer protection from their bank if they are scammed into making a bank transfer. Eight in ten people (84%) said they had used bank transfers to make payments and one in 10 (9%) had, or knew someone that had, made a bank transfer payment to a fraudster’s account.
Alex Neill, director of policy and campaigns at Which?, said: "We all now regularly use bank transfers to pay for things, but what most of us don't realise is that if you're conned into paying out money to a fraudster you stand to lose all of your money, unlike when you use your credit or debit card. With scams on the rise, consumers can only protect themselves so far and we believe that banks must do more to tackle bank transfer fraud and safeguard their customers from scams."
Comment below to let us know what you think.
For your daily hit of news from the brand experience community, weekly brand and inspiration updates or your monthly trend download, register and subscribe to Event and our bulletins.