WH Smith has run a day of team-building activities for its
marketing agencies. The March event aimed to 'inform and inspire
creative developments for the future'. It was designed by JollySerious
A group of 30 people from five agencies took part in the activities
which involved travelling around Bristol completing tasks. A cafe in the
Bristol docks provided the central venue.
'We wanted to get them thinking along the same line and get cohesion
among the group,' said JollySerious Events marketing manager Nicky
'We wanted to stimulate them and make it thought-provoking.'
Participants were provided with notebooks and given a set of tasks,
which included looking for certain sights of the city. They also had to
compose limericks and poems.