Westfield launches interactive rate card

Westfield has launched an interactive digital rate card for all the experiential spaces at its four UK shopping malls.

Take a virtual tour of Westfield
Take a virtual tour of Westfield

Created by immersive digital content agency Visualise, the interactive rate card shows demographics, pricing details and other relevant statistics overlaid on each experiential site.

Henry Stuart, chief operating officer at Visualise, said the new rate cards will "set the standard" for how premium event and exhibition space is sold in the future.

"One URL, which can be tracked 24-7, will allow anyone anywhere in the world to view a venue as if they were actually standing there, it is the future of venue marketing."

Bill Giouroukos Westfield’s director of operations, said: "Westfield always strives to be at the forefront of industry changing innovation and the interactive rate card which we are introducing to the market is a great example of how we can offer a better and faster paced service to the media market through new technologies.

The Visualise system can be used in any large exhibition or event space, and is being installed at Westfield Stratford City, Westfield London, Westfield Merry Hill and Westfield Derby.

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