Westfield appoints SML to produce Fashion Week event

Inner city shopping Mecca, Westfield London, has employed marketing and events firm SML to implement a range of activity surrounding this month's London Fashion Week.

Westfield appoints SML to produce Fashion Week event
Westfield appoints SML to produce Fashion Week event

As part of the activity SML will be hosting a Westfield London Style 2009 catwalk show with celebrity stylist William Baker, who will be showcasing his 60 hottest autumn/winter looks on 24 and 26 September.

In the lead-up to the event Baker will be blogging on Westfield London's website, offering shoppers the latest news and tips on what's hot from the catwalk.

In addition, SML will create a limited edition look-book to be handed out to shoppers - the best-dressed person winning an exclusive photo shoot styled and shot by Baker.

This year marks the 25th anniversary of London Fashion Week, which takes place biannually in February and September.

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