Weekender: Wilderness activations, E! experiences and Russian Standard Vodka sessions

This weekend sees Laurent-Perrier and Volvo activate at Wilderness Festival, E! Entertainment Television wrap-up its Westfield experience and Russian Standard Vodka activate in Edinburgh.

Laurent-Perrier is activating an 1920s-themed pop-up at Wilderness Festival this weekend
Laurent-Perrier is activating an 1920s-themed pop-up at Wilderness Festival this weekend

Laurent-Perrier at Wilderness Festival

Champagne brand Laurent-Perrier will activate a 1920s-themed venue, coined the Laurent-Perrier Orangery, at this year’s Wilderness Festival.

Festival-goers can expect an Art Deco-themed space with exotic plants, candelabras and birdcages aplenty, as well as a bar which serves the brand's champagne.

At night, the Orangery will deliver entertainment courtesy of The Candelight Club, such as flapper girls, burlesque performers and a house band. 

Where: Cornbury Park, Oxfordshire
When: 6-9 August

Volvo at Wilderness Festival

Automotive brand Volvo will also bring its tipi tent activation, which popped-up at Camp Bestival last weekend (30 July to 2 August) to Wilderness Festival.

The tent will similarly comprise a Fika Café which will deliver a schedule of activities, as well as static vehicle displays. 

Where: Cornbury Park, Oxfordshire
When: 6-9 August

The E! Westfield experience

This weekend marks consumers’ last chance to experience first-hand the fame and glamour of NBC Universal's pop culture channel, E! Entertainment Television in partnership with Westfield London.

The activation, which forms part of Westfield’s ‘We are the London Summer’ initiative, is complete with a branded video booth where members of the public can take on the role of E! host, with the video available for sharing on social media.

Those interested in entering the first 'E! Host UK & Ireland' search can also upload their video to a dedicated digital hub.   

When: 28 July to 9 August
Where: The Atrium at Westfield London, 4006, Ariel Way, London W12 7GF

Russian Standard Vodka at the Edinburgh International Festival

At this year’s Edinburgh International Festival, Russian Standard Vodka is serving up Russian Mule cocktails by day, and late-night music performances by night.  

The brand has taken over the festival’s central venue, coined The Hub, which will host the Russian Standard Vodka Hub Sessions that feature singers, composers, instrumentalists, filmmakers and animators.

Artists booked to perform include Anna Calvi and Heritage Orchestra, Alexi Murdoch and Magnetic Rose.

The brand is working with agencies Full Fat and Campus to deliver the campaign. 

When: 7-13 August
Where: The Hub, Castle Hill, Edinburgh, EH1 2NE

Power Rangers take to the sky

Head to Bristol this weekend for the city’s International Balloon Fiesta, which will include two Mighty Morphin Power Rangers hot air balloons.

The Power Rangers creations are the only branded balloons to feature at the annual event, which is now in its 37th year and includes 100 balloons. 

They will be officially unveiled at the Night Glow event this evening (6 August) at 9.15pm, and will be on show until Sunday (9 August).

When: 6-9 August
Where: Ashton Court Estate, Bristol 

More: Weekender: Volvo and Energizer at Camp Bestival and pedal power with Ben & Jerry's

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