Weekender: Warner Bros' Pan experience, Magners and AIG

This weekend (18-20 September) Warner Bros is creating a Pan movie experience, Magners is front and centre at Greenwich Comedy Festival and AIG is activating its Rugby World Cup experience.

An immersive Pan experience will take over Leicester Square on Saturday (19 September)
An immersive Pan experience will take over Leicester Square on Saturday (19 September)

Warner Bros’ Pan experience

Warner Bros is transforming a slice of London into the fictional movie world of Neverland, to celebrate the upcoming release of the film Pan. The immersive experience will see fans take part in a range of themed activities at Blackbeard’s Pirate Training Tent, Pan’s Warrior Tent and Tiger Lily’s Kingdom Making area, meanwhile the Jolly Roger Stage will host performances throughout the day.

When: 19 September

Where: Leicester Square Gardens, London, WC2H 7DE

Magners Orchard at Greenwich Comedy Festival

Magners is activating a branded pop-up bar, kitchen and entertainment space coined Magners Orchard throughout the five-day Greenwich Comedy Festival in London.

The bar will offer samples of the cider brand’s new flavours, as well as other beverages, and its comedy and cabaret stage will host mini-gigs by headline comedians. The pop-up kitchen is set to serve a range of dishes for all tastes, and the space will also host a series of street food vendors.

When: 16-20 September

Where: National Maritime Museum, Park Row, Greenwich, London, SE10 9NF 

Apple’s 10-day music festival

The Apple Music Festival, which has recently been rebranded from the iTunes Festival, kicks off at Roundhouse in London on Friday (18 September). The 10-day event will feature performances by the likes of One Direction, Pharrell Williams, Ellie Goulding and Disclosure. The acts will be streamed live and on-demand through Apple Music for those who can’t make it.

When: 18-28 September

Where: Roundhouse, Chalk Farm Road, London, NW1 8EH

AIG’s Rugby World Cup experience by the Thames

Insurance company American International Group (AIG) will re-open its AIG Touchline activation space, which was first unveiled last Saturday (12 September) over the weekend. Passers-by will be to take part in four activities, including what it claims to be the world's first Haka 360 VR experience, a scrum machine activation and reaction challenge, and a branded photo booth. 

When: 19-20 September, and various dates throughout October 

Where: Bernie Spain Gardens, Southbank, London SE1 9PH

London Fashion Week SS16

Fashionistas will descend on London’s Brewer Street Cark Park from Friday (18 September) for five days of fashion shows as part of London Fashion Week SS16. 

Toni & Guy and Maybelline New York will both be offering complimentary hair and beauty services, meanwhile Ghd will be activating a pop-up Sleek and Movement (S&M) studio. Headline sponsor Sunglass Hut has devised a branded Press & Buyer’s Lounge for the event, meanwhile Soho shopping district Carnaby Street will be live-streaming the shows.

When: 18-22 September

Where: Brewer Street Car Park and various locations across central London

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