Weekender: Ogres, brands at Wireless and a real-life Breakfast at Tiffany's

Shrek's Adventure opens this weekend, while those looking for something more refined can head for Michelin-starred dining with S.Pellegrino and a stylish jewellery activation with Tiffany & Co.

Tiffany will recreate the Manhattan skyline in its immersive activation (tiffany.co.uk)
Tiffany will recreate the Manhattan skyline in its immersive activation (tiffany.co.uk)

Tiffany & Co. Fifth and 57th at the Old Selfridges Hotel

Iconic jeweller Tiffany & Co. is set to open an immersive installation at the Old Selfridges Hotel in London on Friday (3 July). The activation will recreate Tiffany's New York world and is set to feature a subway car, a bar and the Manhattan skyline.

Fifth and 57th has been designed to celebrate the opening of the jeweller's new boutique within Selfridges on Oxford Street.

When: 3-12 July

Where: 1 Orchard Street, Marylebone, London, W1U 1QZ

Have A Go Before You Go with Neilson

Having launched at Westfield Stratford City last weekend (27-28 June), Neilson Active Holidays' virtual reality installation is heading to The Bullring in Birmingham this weekend.

The activation aims to give consumers the chance to test-drive holiday destinations such as Andorra and Greece, while visitors who share their 360-degree experience using the hastag #Neilson will be in with a chance of winning a holiday from the travel company.

When: 4-5 July

Where: Bullring Shopping Centre, Birmingham, B5 4BU

Shrek's Adventure

DreamWorks' latest permanent experience, Shrek's Adventure, opened in London yesterday (1 July). The attraction promises to transport families into the kingdom of Far Far Away through animation, story-telling, live shows and a mirror maze.

Attractions include Shrek's Swamp, Rumplestiltskin's Carriage, The Poison Apple Pub and the DreamWorks Arrivals Hall, which features other characters from the animation studio such as Kung Fu Panda.

When: From 10am-6pm, 1 July onwards

Where: Riverside Building, County Hall, Westminster Bridge Road, London, SE1 7PB

New Look at Wireless festival

New Look has claimed the headline sponsorship of London's Wireless festival for the first time and it will be activating on-site. The retailer's Hangout space will host exclusive music performances, a street style competition and a grooming area, where guests can tidy up their look with the help of professional hair and beauty stylists.

The venue also includes a green screen booth that will transport guests to the main stage for a photo.

When: 3-5 July

Where: Finsbury Park, Haringey, London, N4 2DH

S.Pellegrino's Live in Italian, Live from London

Water brand S.Pellegrino is popping up this weekend on the banks of the Thames for a Michelin-style experience. Live in Italian, Live from London will feature top chefs including Theo Randall and Phil Howard, who will interact with guests as they cook up Italian-style dinners using British ingredients.

Lunchtime slots are also available to book on both days.

When: 3-4 July

Where: Potters Fields Park, Southwark, London, SE1 2AA

Comment below to let us know what you think.

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