NFL on Regent Street
On the eve of the first of the 2016 National Football League's (NFL) International Series games, the brand will take over London's Regent Street for the fourth consecutive year. The street will be transformed into a traffic-free All-American Football Zone for American Football fans to explore. Highlights will include mini pitches, cheerleaders, live entertainment, special appearances from NFL players and a colourful parade. See pictures of last year's event here.
When: 1 October
Where: Regent Street, London
Check out the arts, music and performance festival on London's Southbank, which kicked off on 24 October. In particular, check out Voice of God, Bompas & Parr's supernatural voice installation at Hilton London Bankside’s swimming pool.
The creative pair have worked with acoustic scientists to build an installation that appears to connect you with the supernatural. The physical installation poses questions about consciousness, our perception of the physical world and our understanding of the supernatural.
When: 29 September - 2 October
Where: Hilton London Bankside
Paris Motor Show
One of the most visited motor shows in the world with around 1.2m visitors, the Paris Motor Show opens this weekend to the public. The most talked about brand experiences so far have come from SEAT and Citroën, which have both opted for video-based experiences. SEAT has built an interactive 4D amphitheatre with technology that allows users to configure the new SEAT Ateca model based on their emotions. There will also be a 360° virtual reality tour of the Citroën Cxperience model's interior, plus a photo booth installation, a flash mob event and a mini music festival, all on the Citroën stand.
When: 1-16 October
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