Weekender: Mazda, Absolut, Adidas, London Technology Week

Mazda returns to Goodwood with Raise the Roof and Adidas hosts styling sessions at its Oxford Street store this weekend (25-26 June).

Mazda: Raise the Roof event returns to Goodwood
Mazda: Raise the Roof event returns to Goodwood

Mazda's 'Raise the Roof' activation at Goodwood

Mazda is bringing its 'Raise the Roof' activation to the Goodwood Festival of Speed for the second year running.The activation, devised by Itch, will focus on the driver and celebrate the delight of ‘roof down motoring’, combined with the joy of great music. The Raise the Roof stage area will be free and open to everyone attending the show, and will sit in an open-air space within Laundry Green.

When: 23-26 June

Where: Goodwood

Absolut will celebrate the launch of its colourful limited edition bottle, Absolut Mix, with an event for competition winners at London's Groucho Club. Timed to coincide with Pride Weekend, the event will showcase specially-designed bottles by the likes of Henry Holland, Gareth Pugh and Sink The Pink and feature live entertainment and a bar. The bottles will be auctioned off with all proceeds supporting LGBT equality charity Stonewall.

When: 25 June

Where: Groucho Club, 45 Dean St, London W1D 4QB

Adidas' Day of Women

To celebrate women, Adidas is invited consumers to head to its Oxford Street store store to enter a prize draw to win personal styling sessions, £250 worth of Adidas women’s training wear and a 12-week Sweat With Kayla fitness programme. Styling sessions are also available in-store.

When: 18-25 June

Where: Adidas, Oxford Street, London

London Technology Week

Running at a number of locations in the capital this week and at the weekend, London Technology Week showcases the latest innovations in technology, with expert speaker sessions and demonstrations in a diverse range of sectors, including fashion, music, science and healthcare. 

When: 20-26 June

Where: Various locations across London


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