London Coffee Festival
The London Coffee Festival launched six years ago and now attracts 30,488 visitors a year. Soy brand Alpro will host a 'Moove Over' activation, giving guests a taste of its Professionals range, which will be launched in July. Coffee masters from the festival, as well as Dutch Barista Championship finalist Merijn Gijsbers, will serving coffees using plant-based beverages for visitors to test, include an Alpro Soya Original Cappuccino, Coconut Hot Chocolate and an Iced Chai Latte.
When: 6-9 April
Where: Old Truman Brewery, Brick Lane
Gore-Tex 5D experience
The outdoor apparel brand is inviting guests to battle the elements while wearing Gore-Tex footwear as they virtually experience 5D simulations of stunning outdoor locations. The first virtual location will be Henrhyd Falls, the tallest waterfall in southern Wales, where visitors will be able to witness the 90-foot drop. They will also virtually visit the historic Malham Cove in North Yorkshire where they will see panoramic views from the clifftop. which stands at around 260-feet-high. The activation is being organised by agency MKTG.
When: 7-9 April
Where: Atrium, Westfield London, White City
Love Nature exhibition
Love Nature, a new nature and wildlife channel, is hosting an immersive exhibition 'Closer to Nature' to mark its launch, which aims to transport visitors closer to nature. Designed by by digital artist Kelly Richardson, the exhibition puts visitors face-to-face with ten critically endangered animals identified by World Wildlife Fund in a thought-provoking way.
Where: London's Shoreditch Gallery
More: Three brand activations to visit next week include The Art of Grime, sponsored by Jägermeister; Nestlé's Aisle of Wonder, which returns to Westfield; and a fine dining event hosted by coffee brand Kimbo.
For your daily hit of news from the brand experience community, weekly brand updates or your monthly trend download, register and subscribe to Event and our bulletins.