Weekender: Jamie Oliver's festival, Honda at CarFest and foodie fun from Yelp

This weekend plays host to plenty of brand experiences, including The Big Feastival by Jamie Oliver, Honda car simulations at CarFest and ice cream for adults at Yelp's playground event.

Birra Morretti will host experiences at The Big Feastival this weekend
Birra Morretti will host experiences at The Big Feastival this weekend

Jamie Oliver's The Big Feastival

Renault, Birra Morretti and Laurent-Perrier are among the brands hosting experiences at Jamie Oliver's annual food festival this weekend. Guests can expect cooking demonstrations from Oliver himself, along with Raymond Blanc and Deliciousy Ella.

Where: Alex James' Farm, Kingham, Oxfordshire, OX7 6UJ

When: 28-30 August

Honda's King of the Hell experience at CarFest

Visitors to CarFest will be able to enjoy Honda's King of the Hell simulation as part of the launch of the new Civic Type R car. The experience allows people to test out the Forza Nürburgring GP Circuit and record their lap times via an online leaderboard.

Where: Laverstock Park Farm, Overton, Hampshire, RG25 3DR

When: 28-30 August

Mountain Dew at Liverpool International Music Festival

 Mountain Dew is bringing its Dew Shack experience to the festival this weekend, focusing on the brand's relationship with the skater lifestyle. The activation includes Europe's largest portable vert skate ramp, street art displays, live tutorials and samples of the soft drink. 

Where: Sefton Park, Merseyside, Liverpool, L17 1AF

When: 27-31 August

Yelp's playground festival for adults

Yelp's is hosting a festival within a playground this weekend, for adults only. Attendees wil be able to enjoy a taste of summer, with ice cream trucks offering liquid nitrogen ice cream and alcoholic pops. There will also be food from vendors including Gordon Ramsay's Union Street Café, Whaam Banh Mi and Liberty Cheesesteak Company.

Where: Kids Adventure Play, Spring Lane, Hackney, London, E5 9HQ

When: 29 August

Free From Food Festival


The UK's first summer festival focused exclusively on gluten-free, dairy-free and sugar-free food products will take place over the Bank Holiday weekend. Visitors can experience tastings and live cooking demonstrations from brands such as Green's gluten-free beer and The Lab Pizza.

Where: The Boiler House, Brick Lane, London, E1 6QL

When: 31 August

More: Five of the best gluten-free catering hacks

Red Square Vodka to kick-start experiential campaign at LIMF

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