Weekender: Festival activations, a 'pup-up' shop for doggie delights and a city beach

The weekend has something for dog-lovers, music-fans and beach dreamers with the Etsy pop-up, Lovebox festival and Camden Beach opening.

Camden Beach at the Roundhouse will feature sunloungers, pop-up bars and food stalls
Camden Beach at the Roundhouse will feature sunloungers, pop-up bars and food stalls

Camden Beach at The Roundhouse 

The Roundhouse in Camden is set to bring a bit of the seaside to central London with the return of Camden Beach tomorrow (17 July). The 900 square metre space will feature 150 tonnes of sand, complete with deck chairs, beach huts, ping-pong, and pop-up restaurants and bars.

Stolichnaya Premium Vodka will be taking up residence on the beach selling Stoli lemonades. The event is also supported by Kopparberg, Lavazza and Pusser’s Rum.

Where: Camden Roundhouse, Chalk Farm Road, London, W1 8EH           

When: 17 July – 23 August

Etsy pop-up

Doggie designs by Pup Up Handmade will be available at the 'pup-up' shop (image: blog.etsy.com)

Online retailer Etsy will open a one-day ‘pup-up’ shop on Saturday (18 July). Dog lovers will have the chance to browse a specially created retail space, full of pooch-themed creations by four Etsy sellers. A Puppy Photo Booth will also be on-site for shoppers to capture snaps of their dogs in their new purchases.

When: 18 July

Where: West Elm’s Tottenham Court Road

Tia Maria Cool Beans at Lovebox

The milk float turns into a party area at night

Liqueur brand Tia Maria are to activate at this weekend’s Lovebox Festival with a converted milk float.

The aim of the Cool Beans experience is to promote the brand’s new Espresso Ice serve, with festival-goers able to sample the new drink while dancing to music from the in-house DJs.

Where: Victoria Park, Tower Hamlets, London, E3 5SN

When: 17-18 July

Jose Cuervo at Citadel Festival

Taking place on Sunday (19 July), the one-day Citadel Festival will be more about the arts and culture than other festivals, however music will come from the likes of Ben Howard, Bombay Bicycle Club and Neneh Cherry.

Tequila brand Jose Cuervo, one of the event's sponsors, will take festival-goers on a journey to Mexico in Tequila Town, where ocktails, Mexican street food and chilled Latino beats will be the order of the day.

Where: Victoria Park, Victoria Park Road, London, E3 5SN

When: 19 July

Morrisons Great Newham London Run

Launch of Morrisons Great Newham London run

Thw Morrisons Great Newham London Run will be the first event to take place on the former Olympic Stadium at Queen Elizabeth Olympic Park. Organisers Nova International set out their vision for the event earlier this year – it includes a 2km family race, and a Morrisons Great Marathon Team Relay Event.

Where: Queen Elizabeth Olympic Park, London, E20 2ST

When: 19 July

More: Weekender: Pimm's pop-ups, fashion-forward installations and a branded music festival

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