Weekender: Cadbury, Dorset Cereals, Cancer Research UK, Stella Artois and Eve

Cadbury is activating at this year's Wireless Festival, Dorset Cereals will host a branded takeover of the campsite at the Cornbury Music Festival while Cancer Research UK is unveiling a virtual reality flower garden.

Cadbury: at Wireless Festival this weekend (8-10 July)
Cadbury: at Wireless Festival this weekend (8-10 July)

Cadbury to activate at Wireless Festival

Cadbury's 'Obey your mouth house' experience at this year's Wireless Festival features a house made from shipping containers, one each for five bars from the Cadbury range: Crunchie, Double Decker, Twirl, Wispa and Boost.Once visitors have stepped through the giant mouth entrance, they will be challenged to take part in fun activities that bring the bars to life. Choices include spin their way into a giant ball pit for Twirl, testing energy levels in Boost’s space hopper race, and getting that Friday feeling with the DJ in Crunchie’s room.

When: 8 to 10 July 2016

Where: Finsbury Park, London.


Dorset Cereals to host campsite takeover at Cornbury Music Festival

Breakfast brand Dorset Cereals will host a branded takeover of the campsite at the Cornbury Music Festival. Festival-goers will benefit from a helping-hand from Dorset's team of ambassadors with setting up their tents and carrying their belongings from their cars to the festival site. Campers will also be invited to a free Dorset Cereals 'breakfast extravaganza'  and a range of morning activities including yoga, kids morning wake up sessions and face painting, will be on offer.

When: 8-10 July

Where: The Great Tew Estate in Oxfordshire


Cancer Research UK to launch VR garden at Hampton Court Palace Flower Show

Cancer Research UK is unveiling a virtual reality flower garden. The "Life Garden" will include both a physical installation, created by designer Antonia Young, and a virtual one, featuring more than 100,000 flowers – one for each of the supporters who has left a gift in their will to the charity. Once inside the garden visitors will be invited to put on a VR headset to be transported to the virtual tribute garden with its eye-catching visuals and sounds.

Where: RHS Hampton Court Palace Flower Show

When: 8-10 July


Stella Artois immersive theatre experience to run during Wimbledon

Stella Artois, the official beer of The Championships, Wimbledon, will be taking consumers back to Victorian London in an immersive theatre experience. The Time Portal will place audience members at the centre of the performance, by involving them in a cinematic adventure focusing on the humble beginnings of both the Wimbledon and Stella Artois brands.

Where: MC Motors in Dalston, London

When:  8 to 10 July.


In pictures: Eve mattresses pop-up Nap Station

The Nap Station, launched by mattress brand Eve, is a cafe-style workspace that aims to re-energise tired workers by providing nap pods, which visitors can use for up to an hour. The beds are decked out in Eve's luxe bedding range. There are also bed workstations for people to work or relax on, plus free wifi, charging points and free coffee served daily from 3-4pm.

Where: Shop 11, The Old Truman Brewery

When: Open from 8am until 7pm, until 11 July.

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