Weekender: The Big Feastival, BBC Good Food, Reading Festival

Event lines up the must-see brand activations at a handful of festivals this August bank holiday weekend.

Brands activating at The Big Feastival include Neff, Renault and Method
Brands activating at The Big Feastival include Neff, Renault and Method

The Big Feastival

Backed by celebrity chef Jamie Oliver, The Big Feastival returns for the fifth year this August bank holiday weekend with music from Mark Ronson, Tinie Tempah and Kaiser Chiefs. Household appliance brand Neff is the festival's presenting partner and will activate the partnership with The Neff Big Kitchen, which will provide a stage for the nation’s top chefs to demonstrate their cookery skills, including Tom Kerridge, Raymond Blanc and Nathan Outlaw.

Other brand activations include the Renault Family Zone, where visitors can see the automotive brand's new cars and charge their phones' battery at the Renault ZOE 100% electric charging tower, while children can enjoy a 24-foot climbing wall.

Household cleaning product Method will be bringing its design-led bubble station to the festival, which has a handwash station designed to be a quirky and beautiful upgrade to the usual handwashing options available at festivals.

Festival-goers will also be able to get closer than ever to Optimus Prime, Bumblebee, Grimlock, Sideswipe and the Autobots as Hasbro's Transformers tour will offer an interactive experience for fans. Brands involved in the VIP Lounge include Laurent-Perrier Champagne, Birra Moretti and The White Company, with a VIP tea station provided by Teapigs and Divine Chocolate. 

When: 26-28 August

Where: Alex James' Farm, The Cotswolds

Reading Festival

Energy drink Relentless will be creating Stall Yard where people can see live street art demonstrations, custom designed and live screen printed merchandise and air brush tattoos and listen to DJ sets. The brand has been running the Relentless Here to be Heard programme, a competition for new talent. The winnng band will perform at the festival. Jägermeister will be providing a line-up of new artists in its JägerHaus and Weetabix will be delivering samples of its new On The Go bottled breakfast drink.

When: 26-28 August

Where: Richfield Avenue, Reading 

BBC Good Food Show

Yo! Sushi will be hosting 40-minute masterclasses where guests will create three sushi dishes. Automotive brand and headline sponsor Lexus will be hosting food workshops. Nestlé Cereals will be handing out sample bags of its Cheerios Oat Crisp, Panasonic will be showcasing its slow juicers and offering sample juices and guests can enjoy wine tastings with Naked Wines. 

When: 27-29 August

Where: Hampton Court Palace

Other activations this weekend include the Sega silent disco experience, aboard Sunborn Yacht Hotel, moored in the Royal Victoria Dock on 26 August, plus the Oreo Flavour Mobile heads to London's Southbank on the same day, while Barefoot Wine will host its temporary 'tattoo' parlour at Manchester Pride (26-28 August).

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