US heavy metal band Avenged Sevenfold is opening a pop-up store in London to coincide with its two shows taking place at London O2's arena this weekend. The Vlauder Lauder pop-up will offer fans of the band exclusive merchandise and speciality items, as well as giving away prizes via a special raffle, taking place on the hour every hour. Guests will also have the opportunity to meet the band, who will be staging meet-and-greet events throughout the four day pop-up event. In addition, artist and sculptor Cam Rackam will be onsite creating a space-themed painting, with band encouraging fans to come along and watch him work.
Where: Camden, London
When: 20-23 January
The British Army has this week launched the first in a series of events aimed at inspiring people to join and think about a job and a lifestyle that will make a positive difference. The events are being held across the UK, from Plymouth to Glasgow, part of the British Army's new 'Belong' campaign, which launched last week. The events will combine a recruitment drive with a number of experiential elements, taking place in certain cities. These will include 'army-style' challenges including a river crossing challenge, a batak wall and leaderboard, a spider frame and a treadmill.
Where: Merrion Centre, Leeds
When: 16-21 January
The Winter Happiness Festival
The Museum of Happiness will host the Winter Happiness Festival, which kicks off this Saturday. The festival features a programme of talks taking place on Saturday afternoons, and also invites guests to try out a giant ball pit, a 'gratitude' tree, a 'letting go' bin and mindful colouring activities. This Saturday will see a 'Happier World Circle' workshop take place, which is billed as a workshop for 'Happiness Changemakers' who are keen to make the world a better place. The festival stresses that happiness is a skill and aims to teach the art of happiness to guests over the course of the four-week event.
Where: Canvas Café, London
When: 21 January - 19 February
Comment below to let us know what you think.
For your daily hit of news from the brand experience community, weekly brand and inspiration updates or your monthly trend download, register and subscribe to Event and our bulletins.