Wasserman appoints executive creative strategist in US

Sports and entertainment agency Wasserman has hired Marcos Lawson as executive creative strategist in a bid to expand its brands and properties groups.

Wasserman appoints executive creative strategist
Wasserman appoints executive creative strategist

Lawson will be responsilble for leading and elevating all creative ideation for the agency’s marketing group, and will oversee the development of client strategy and new business pitches. Other responsibilities will include designing the creative vision and approach for key agency proposals, and instilling a creative idea-based culture to advance the group’s overall creative offering.

Prior to joining Wasserman, Lawson was the founder of First Born Branding, where he worked in partnership with clients to research, craft and execute all aspects of its marketing, branding and communications.

This latest addition to the Wasserman team signifies the agency's expanding strategic offering, as well as an increased focus on creative development and maintenance of its relationships with key clients. Lawson will be based in Miami, and will report to Wasserman's managing partner Elizabeth Lindsey.

More: Yesterday, it was announced that Jim Carless would join agency Space as head of brand experience. Also this week, Geometry Global announced key leadership appointments. 

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