The second-leg knockout match of the UEFA Champions League against Sevilla takes place tonight (14 March). Special edition 'Snap and Share’ packs – appropriately named ‘Cheers & Onion’ have been made over with the Leicester City iconic fox mascot, in celebration of the match.
The special edition packs will be handed out to fans upon entry to the stadium to help them get into the match spirit. Fans in the stadium can light up their social media channels with the packs, which give them the chance to win a signed LCFC shirt, courtesy of Walkers. The activity has been devised together with agency Cirkle.
Fans are being encouraged to take a picture combining their face and the fox’s and upload it to Twitter or Instagram using #Fearless and #Walkers by 15th March 2017, to be entered into the draw. For those unable to make the match, Walkers’ new ‘Snap and Share’ sharing packs are available across the country featuring cheering football faces.
John Savage, brand manager for Walkers said: "As long-time supporters of Leicester City, we know that something tangible really goes a long way with fans. We had a great response to our Salt and Victory special edition in 2016 and I’m very excited that we’ll be handing out special limited edition Snap & Share packs of Walkers, made over with the Leicester City iconic fox mascot, to all fans at the stadium on the night of the game. These packs mirror the recently launched range of Walkers sharing packs, which are adorned with selfie-ready cheering faces."
In September, Walkers Crisps launched an immersive experience housed within a pop-up cafe for crisp sandwich lovers. Last September, Pepsico-owned crisp brand Lay's embarked on a 'Cheer for your favourite' marketing campaign, which included experiential.
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