Walkers to launch Cash Dash event in London

Crisps brand Walkers will be celebrating the launch of its 'Pay Packets' initiative with a Cash Dash event in London.

Walkers to launch Cash Dash event in London
Walkers to launch Cash Dash event in London

Guests are invited to take on the Cash Dash at London Victoria station on 25-26 April, which will feature a giant crisp-shaped photo booth with fans inside to swirl tokens around those who enter. Participants will have a limited time to grab a token and win cash or crisp prizes.

Last month, the brand staged a selfie experience to celebrate the launch of its special edition 'Snap and Share' packs. In September, Walkers opened a pop-up Sarnie Shop as part of its Go Barmy for a Sarnie campaign.

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