The new exhibition will take place on 13-16 February 2014 at Excel London, and will run alongside The London Bike Show and The Telegraph Outdoor Adventure & Travel Show (formerly The Outdoors Show), and the MVN Motorcycle Show.
The show will be tailored to attract both experienced triathletes and those who are new to the sport. It will be focused on performance, offering visitors one-to-one assessments in cycling, swimming, running and transition in its Training Hub.
Geraldine Reeve, VOS Media’s group show director, said: "After the fast paced-growth of The London Bike Show, launched in 2011, we are dedicated to replicating this success with the London Triathlon Plus Show.
"Over the last three years we’ve enjoyed a great relationship with Future and they’ve been a key partner in the success of The London Bike Show. We are excited to be strengthening our partnership and creating this brand new event for triathletes."
Dave Clutterbuck, group publisher at Future, added: "Future is delighted to be working in partnership with VOS Media to launch the London Triathlon Plus Show. As publishers of Triathlon Plus and TriRadar.com we can’t wait to bring our products to life and offer triathletes a show which reflects the content they want – performance advice and the latest clothing and equipment."
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