Volvo unveils pop-up stores at UK shopping centres

Automotive brand Volvo has unveiled a series of Scandinavian-themed stores in Sheffield's Meadowhall and Intu Lakeside in Essex.

Volvo unveils pop-up stores in two UK shopping centres
Volvo unveils pop-up stores in two UK shopping centres

The stores, which launched earlier this month, will be on display until 7 December. Designed and delivered by experiential events agency TRO, the stores feature interactive screens and customisation options alongside a variety of vehicles on display. These include the new Volvo S90 and V90 models and the Volvo XC90 (SUV).Guests are also being treated to ‘Fika’, a Swedish social institution which entails coffee and sweet treats.

In addition, the Intu Lakeside pop-up is featuring a Volvo static car display as a centrepiece on the shopping centre's Christmas ice rink.

Kylee Rush, Volvo Car UK events manager said: "Following the huge success the pop-up shops delivered for Volvo earlier this year, we’re looking forward to returning to the retail environment and we’ve selected these great locations to introduce our new models to a wider audience."

In August, the car brand created a Scandinavian hideaway at Camp Bestival. Volvo also gave customers a chance to experiencing sailing via a sailing simulator at this year's Aberdeen Asset Management Cowes Week.  

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