Vodka device filters water from the sea

2D:3D created a 10-tube filtration unit to filter sea water for a campaign that showed consumers the intensive process that Smirnoff uses to provide pure vodka.

Splendid Communications organised the Smirnoff Purity Tour as part of the larger integrated Smirnoff Sea advert campaign. The installation visited coastal towns Newquay, Portsmouth, Blackpool and Bristol in August and September.

Dirty water from the sea was poured into the device and would be filtered through each tube until it was clear at the end. Visitors were then encouraged to sample the water.

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