Vivid Event Group announces new brand identity

Live events agency Vivid Event Group has announced a rebrand to BE Vivid, in response to further insight behind live brand experiences.

Vivid Event Group announces new brand identity: BE Vivid
Vivid Event Group announces new brand identity: BE Vivid

The rebrand aims to reflect the agency's continued committment to live events, as well as the relationship between brands and their consumers. BE Vivid features a new website and fresh visuals. The agency previously rebranded in February last year following major growth. 

Rachel Hepburn, company director at BE Vivid, said: "The re-brand is so much more than merely a change of logo. The company is evolving and the rebrand encapsulates this progression. We’re seeing the success of our approach coming through, following a number of recent new client wins including Global, Fremantle, EDF Energy and Jordans Cereals. We also continue to work with clients such as Posterscope, Havas, Mitsui, Lloyds Register, White & Case and ISG."

Charlie Hepburn, BE Vivid’s managing director, added: "We wanted our image to echo our core values and our culture - the new name does exactly this. Our ambition is for our clients to experience how passionate we are about them "be-ing vivid" and the long-lasting effects this can have on their businesses. It’s all about how to identify the client objective, through a consultative approach to develop experiences that have a transformational effect."

In October, Harbour and Jones Events unveiled its rebrand to Tonic. Last month, the Clothes Show announced a rebrand and relocation to Liverpool.

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