Vita Coco to host London beach experience

Coconut water brand Vita Coco is creating a beach-inspired hangout to help consumers work up a thirst as part of its Just Get Thirsty campaign.

Vita Coco: beach experience is part of its 'Just Get Thirsty' campaign
Vita Coco: beach experience is part of its 'Just Get Thirsty' campaign

The event, taking place over two days this week on 30 June and 1 July, will be hosted at Potters Field Park in Southwark, London. Vita Coco is encouraging the public to get thirsty by shimmying up a 23ft coconut tree, and matching scores of fellow attendees, as well as those of some well-known faces who will be visiting over the two days. Everyone who takes part will be entered into a draw to win one of two adventurous fun-filled trips.

The experience, open from 7am to 8pm will be hosted on a replica of a tropical beach offering different activities aimed at working up a thirst, from boogying to Brazilian beats and snapping moving selfies in a GIF photo booth to creating beach shots.

Guests will also have the chance to sip on Vita Coco coconut water from an on-site beach shack and sample street food, with Vita Coco coconut oil teaming up with London street food vendor Kerb. Food will include coconut-inspired dishes from street chef Oli Baba.

The brand has teamed up with Noble Espresso, which will be offering free ‘powered-up coffees’, a blend of espresso coffee and Vita Coco 100% raw, organic, cold pressed, extra virgin coconut oil. 

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For more activations and experiential campaigns in London, download our latest report, London's Experiential Playground.

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