Visitors flock to Reed design show in Tokyo

Reed Exhibitions launched 100% Design Tokyo in November following the show’s annual 2005 outings in London and Moscow.

Reed Exhibitions launched 100% Design Tokyo in November following the show’s annual 2005 outings in London and Moscow. Held in a temporary structure at the central Tokyo Jingu Gaien site, the six-day show enticed 67,000 contemporary design enthusiasts. “Our local partners assured us people in Tokyo do go to shows and the number of visitors proved way in excess of many UK events,” said 100% Design co-founder Ian Rudge. “There was great feedback and we were very happy with the response.” The show, held from 1-6 November, featured individual shipping freight containers, the interiors of which were designed by exhibitors outside the hall. 100% Design Tokyo was held within the framework of Tokyo’s design week – a period that encompasses a mix of design-related events. A total of 150 exhibitors were selected by an advisory panel to ensure a good mix of products. The show will return to the site from 1–5 November 2006 with plans to expand the floor space from 4,000sqm to 7,500sqm. The team is also hoping to develop into a regional event enticing visitors from beyond Japan. Reed Exhibitions has acquired the Business Continuity and Technology for Compliance shows from IMP Events. IMP will retain full management responsibility over the delivery of the 2006 events and will remain involved in a consultative capacity for 2007. The exhibitions are scheduled to take place from 15-16 March 2006 at Excel London.

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