Visit Scotland hires Kommando to activate £2m campaign

Agency Kommando has won a 17-way pitch to manage Visit Scotland's experiential activity at two of this summer's biggest music festivals.

Visit Scotland hires Kommando to activate £2m campaign
Visit Scotland hires Kommando to activate £2m campaign

The communications specialist will be responsible for creating an opportunity for the region to engage directly with revellers at this year's T in the Park and Rock Ness events.

The activity will form part of Visit Scotland's £2m Perfect Day campaign, which aims to encourage both Scots and visitors to holiday in the region.

Further details are to be revealed shortly.

Kommando was awarded a place on the Central Office of Information's £12m events roster for Experiential Marketing last year.

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