The two-pronged campaign has been set up to attract more events to the seaside city.
Over the coming months several event organisers will be sent a bespoke briefcase offering an all-expenses paid trip to see all that Brighton has to offer.
Meanwhile, select guests at events in the city will be given a camera to record their experience.
The campaign will culminate with a photographic exhibition at the end of the year, where prizes will be awarded for the best photos.
"It will help cement the relationship between event organisers, guests and venues," said Visit Brighton marketing manager John Carmichael.
Brighton currently welcomes eight million visitors a year, 5% of which are business tourists. The aim is to increase this amount by 5% over the next five years.
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