Visa reveals Formula E London Visa ePrix activations

Visa Europe will deliver a range of experiences at the inaugural Formula E Visa London ePrix, to be held at Battersea Park from 27-28 June.

The payment provider will offer a range of experiences at its Visa Europe eVillage area
The payment provider will offer a range of experiences at its Visa Europe eVillage area

At the Visa Europe eVillage area attendees will be able to utilise driving simulators to take on the track, and those who clock the fastest lap times will receive prizes. 

They will also be able to improve their reaction levels with the Batak race driver challenge, which Formula E drivers employ during training, as well as test their hand/eye co-ordination with Buzzwire.

A Formula E car will be on show for fans to snap a picture alongside, and a replica winner’s podium complete with driver outfits will be on hand, enabling visitors to experience a race win first-hand.

Those who visit the Visa Europe eVillage area will receive one of 16,000 complimentary branded headsets, which will broadcast commentator content live from Georgie Ainslie and Mark Pougatch. The area will also be fit-out with large screens which will broadcast the race live.  

Mark Antipof, Visa Europe’s chief sales and marketing officer, said: "At Visa Europe, we see this truly collaborative partnership with Formula E as a chance to project our smart and innovative vision.

"Sponsoring the London finale races provides the perfect opportunity to drive the future of our two businesses while engaging with fans by putting them at the heart of the action."

Alejandro Agag, chief executive of Formula E, added: "The Visa partnership has helped harness a wider audience, showcasing Formula E to more people than ever before. The London finale is set to be an exciting weekend with a host of fun, experiential activities for fans to engage with."

More: by Visa to sponsor 2015's Cosmopolitan #FashFesh

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